The company serves around 68 million customers worldwide and operate either by franchise or through own control. McDonald has become a manifestation of globalization worldwide and thus, sometimes, it is said that there has been "McDonaldization" of the society (Ritzer, 2004.).
The net income of the company has increased from $2.4 billion in 2007 to $5.0 billion in 2011 (Pym, 2009). The company has achieved competitive advantage, both nationally and internationally, in the fast food industry. The company has encountered risks in the past and has still been facing some in areas of interest rates, inflation, foreign exchange rates and industry regulations. “McDonald’s competes on the basis of price, convenience, service, menu variety and product quality in a highly fragmented global restaurant industry” (Franchise Direct, 2013) – is the mission statement for the company. The company, through its franchisees, have operated in highly demanding markets, where the competitors are fast enough to imitate their products. McDonald Corporation is regarded as the leading multinational company, which has its operation in more than 117 countries worldwide. The following essay elaborates the business model and operational strategies of McDonald. It indicates the fact that McDonald, through its operational strategies and successful business models, have drawn up sales to that extent where the company has become the market leader (McDonald's., 2013). The figure below indicates the market share of McDonalds:įrom the above figure, it is evident that market share of McDonald is the highest among other fast food retailers.
McDonald Corporation is the market leader in the fast food industry, providing mouth-watering burgers to the mass at a quite reasonable price. In this industry, the profit margin for the products is not very high, but the amount of food sold covers up for revenue that is lost. Money is generated in this industry by selling huge quantities of food at a lower price. Marketing Strategy of Bionade Essay.The fast food industry is thriving for the past few years. Strategic Planning for Competitive Advantage. Competition in Global Semiconductor Industry a Case Study Analysis on Chinese Threats to Samsung Electronics Superiority. Dell Computer Corporation Strategy and Challenges for the st Century. Case Study Management People amp Organization.
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